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101 Ways to Promote Your Web Site (101 Ways series by Susan Sweeney CA CSP HoF

By Susan Sweeney CA CSP HoF

This entire, hands-on, step by step consultant is sure to allure extra strength shoppers to any given site. With thousands of confirmed counsel, instruments, and methods, this freshly up-to-date version offers the newest internet 2.0 developments and methods corresponding to RSS, blogs, podcasting, and cellular advertising. marketers, company advertising managers, small company proprietors, specialists, site owners, participants, new media execs, and site designers will locate this guidebook necessary for constructing on-line strategies.В A own password is usually integrated for gaining access to the significant other site, which supplies up to date online marketing information and multiplied details. From optimizing web content for se's and incorporating dynamite public family techniques to offline promoting and making sure shopper pride, this guide and web site mixed are unbeatable for important on-line promotional resources.

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What would people search for if they were looking for a Web site like yours? 3. If your customer were to take a guess at your Web address, what would it be? Remember, they do not know who you are, but they know what kind of products or services they are looking for. 4. What products and services do you sell? What are some of the descriptive words or benefits of your products and services that might be familiar to your target market? For example, if your site offers information on resort spas, then one descriptive keyword you might choose could be massage.

1 for organic and pay-per-click positioning on the search engine results page. You want to select a number of the most popular search engines for your concentration. You also want to be indexed in topic-specific search engines for your industry. com). You can keep up with what’s happening in the search engines by joining one of the many discussion lists on the topic. com) • Yahoo! 1. Pay-per-click or sponsored listings appear at the top of the search results and along the right hand side of the page, whereas organic listings appear on the left hand side of the page and under the sponsored listings.

Once a person sees something on three or four of your competitors’ sites, it becomes an expectation. The Internet has helped create very demanding consumers with very high expectations. Having completed identification of your objectives, target markets, products and services, and now your competitive analysis, you are ready to develop your storyboard or architectural plan or blueprint for your site. Storyboarding Your Web Site Before you start construction on your Web site, there are many steps to be taken.

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