By Marcia Yudkin
Exposure shall we the realm be aware of who you're, what your organization bargains, or the urgency of your reason. even if you must attract new company, identify your self as knowledgeable, or introduce a brand new proposal to the neighborhood, unfastened exposure is the most affordable, such a lot credible solution to do it. This newly up to date variation of a vintage consultant to acquiring media insurance contains tips for utilizing e mail and the internet to arrive exposure gatekeepers, besides the fundamentals of incomes ink or airtime. It additionally covers: o Getting started-how to beat fears, think cozy, and imagine like a exposure hound. o the right way to write tip sheets, pitch letters, and press releases that roll out your message and retain you in people's minds and records. o acting on radio, television, or the net like a professional. o tips on how to be simply chanced on in the course of the se's.
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Extra resources for 6 Steps to Free Publicity: ''For Corporate Publicists or Solo Professionals, Including...Publishers, Consultants, Conference Planners, Politicians, Inventors
9. Tie what you do to the season. Landscaper Mike McGroarty had been trying for years to get into his local paper, the Lake County News-Herald in Perry, Ohio. He finally succeeded one spring, perceived as the proper season for gardening stories. 10. Revive a tradition. Use chalk instead of the colored markers on white boards everyone else has now. 11. Play the local card. Even something as tenuous as the fact that you once vacationed in the area and loved it can create a connection that gets you covered in places where you do not live.
At the last minute, Deb Brody, my editor, asked me to include something about online publicity and gave me the name of one of her other authors to interview. Bill Adler's experiences piqued my curiosity about promotional opportunities online, and very soon after I handed in the final manuscript of the first edition of 6 Steps to Free Publicity, I dove into using the Internet for self-promotion. What a fun immersion those early days were! Most people online then had accounts with America Online, CompuServe, or Prodigy.
After Debbi Karpowicz promoted her humor book, I Love Men in Tasseled Loafers, on TV and radio stations, she was invited back as a dating expert. Because, as she puts it, her book chronicles dating disasters from the standpoint of a woman who loves shoes, the media also treated her as an expert on footwear. Similarly, when Claire McCarthy, a communication consultant in North Andover, Massachusetts, promoted a workshop she was offering called "How to Write a Love Letter," the Lawrence Eagle Tribune ran a three-quarters-of-a-page profile of her and she received two write-ups in the Boston Herald.