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Advanced brand management : managing brands in a changing by Paul Temporal

By Paul Temporal

Paul Temporal has written a remarkably insightful booklet on tips to construct powerful manufacturers. he addresses each factor in model administration with sound theories and outstanding examples. this is often the best books on model administration to aid any corporation construct strong manufacturers. - Philip Kotler

Those development and coping with model resources will locate the problems dealing with them addressed in complex model administration with readability, perception, and an easy-to-read type. Chock packed with case experiences, I specially came upon important and stimulating, the author's willingness to supply serious judgments of name judgements. - David Aaker

Paul Temporal's new booklet is fascinating, pleasing, well-written, and loaded with every little thing you must be aware of to regulate a model. What extra may well you will have? learn it! - Al Ries

Brands in Asia are a paradox. everybody believes in them, however the skill to create them frequently lags a ways at the back of. to those that think that branding is simply a passing model, this ebook is a strong corrective. Paul Temporal describes in magisterial aspect the philosophy, yet exceptionally, the perform of branding. As such, it's a important software for all those that think that Asia's destiny lies in strategic strategies. - Miles Young

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This system enables the farmers to bypass the middlemen, who would normally buy their rice very cheaply, process it themselves in their own mills, and then sell the final product at a premium price under their own brands. Equipped with modern rice mills, all certified to international standards of manufacturing, the local farmers have instead been enabled to create and sell their own brand. The farmers started the branding process by focusing on the fundamentals. Consumer research was conducted in order to understand consumers’ consumption habits and attitudes toward brands.

CASE STUDY 3: UNILEVER MALAYSIA Romancing the Consumer One of Unilever’s “Path to Growth” strategic agendas is “reconnecting with the consumer,” with the aim of: . focusing everyone in the company on the consumer; . turning knowledge gained about the consumer into creative insight; and . anticipating and responding to consumer change. 23 24 Advanced Brand Management According to Unilever, the only way to achieve this is by: . deepening its knowledge of consumers’ habits and attitudes; . having a culture of “getting close” to the consumer; and .

And this affinity runs deep—far beyond a transactional relationship with Apple.

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