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Advances in Advertising Research (Vol. III): Current by Ivana Busljeta Banks, Patrick De Pelsmacker (auth.), Martin

By Ivana Busljeta Banks, Patrick De Pelsmacker (auth.), Martin Eisend, Tobias Langner, Shintaro Okazaki (eds.)

​Advances in ads examine are released by way of the ecu ads Academy (EAA). This quantity is a compilation of study awarded on the tenth foreign convention on examine in advertisements (ICORIA) which was once held in Berlin (Germany) in June 2011. within the face of an ever expanding variety of services and products, in addition to an more and more cluttered media setting, ads examine is faced with a number of demanding situations. in contrast historical past, Advances in advertisements study (Vol. three) is gaining value in advancing, selling, disseminating, and stimulating top of the range ads learn. This e-book offers state of the art learn in foreign advertisements with twenty-nine articles by way of popular ads and conversation students from the global ICORIA network.

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A. and M. C. Burke (1987), “The Power of Feelings in Understanding Advertising Effects,” in: Journal of Advertising Research, 14(3), 421-433. Frijda, N. H. ) L. Berkowitz, New York: Academic Press, 4, 167-224. Emotional Responses to Nature in Advertising and Real Nature 27 Frumkin, H. (2003), “Reviewing the Evidence. Healthy Places: Exploring the Evidence,” in: American Journal of Public Health, 93(9), 1451-1456. -T. (2009), “Influence of Limitedly Visible Leafy Indoor Plants on the Psychology, Behavior, and Health of Students at a Junior High School in Taiwan,” in: Environment and Behavior, 41(5), 658-692.

Summarizing the findings, previous literature reports a negative effect of model thinness on young females’ appearance self-esteem but no clear effect regarding advertisement and product evaluations. Therefore, we investigate the latter mentioned dependent variables in our empirical study. , on the attitude towards the advertisement and the advertised product and on the purchase intention. , beauty products) as well as products that are not related to the physical attractiveness of consumers. While focusing on variables related to product evaluations in our experiment, we also outline the results of previous research regarding appearance self-esteem.

32 Std. 41 Mean Diff. 31 Std. 10 Mean Diff. 47 Std. 34 Std. 65 secure-unsecure Mean Diff. 24 Hartmann and Apaolaza-Ibáñez Table 3: Correlations of emotional responses to nature with emotional responses toward experimental advertisements depicting different landscapes N Pearson correlation Sig. 001 For the next step of the analysis, the mean ratings of emotions evoked by interaction with nature were compared across all experimental groups, including the group not exposed to any advertisement. 1), confirming that ratings were equal for all groups, independent of the specific advertisement or the fact that subjects had been exposed to advertising previously or not.

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