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Advances in Advertising Research (Vol. V): Extending the by Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro

By Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki

Advances in advertisements learn are released via the ecu ads Academy (EAA). This quantity is a compilation of study provided on the twelfth overseas convention in ads (ICORIA) which used to be held in Zagreb (Croatia) in June 2013. The convention accumulated a hundred and five prime researchers from 23 nations less than the convention subject matter “To Boldly Go... Extending the bounds of Advertising”. The booklet presents foreign state of the art examine with 23 articles by means of popular students from the global ICORIA network.

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M. Bosson;C. Gay and F. Ribordy (2010), "Relevance of Health Warnings in Cigarette Packs: A Psycholinguistic Investigation" in: Health Communication, Vol. 25, No. 5, 397-409. Harris, G. and S. Attour (2003), "The International Advertising Practices of Multinational Companies A Content Analysis Study" in: European Journal of Marketing, Vol. 37, No. 1/2, 154-168. ;M. Stead;R. Lowry;L. MacFadyen;D. McVey;L. Owen and K. Tomes (1998), "Using The Media to Tackle the Health Divide: Future Directions" in: Social Marketing Quarterly, Vol.

9, 1011-1027. Starks, H. B. Trinidad (2007), "Choose Your Method: A Comparison of Phenomenology, Discourse Analysis, and Grounded Theory" in: Qualitative Health Research, Vol. 17, No. 10, 1372-1380. ;R. Gordon;K. Angus and L. McDermott (2007), "A Systematic Review of Social Marketing Effectiveness" in: Health Education, Vol. 107, No. 2, 126-191. H. J. R. Eppright (1991), "The Protection Motivation Model: A Normative Model of Fear Appeals" in: Journal of Marketing, Vol. 55, No. 3, 36-45. Terblanche-Smit, M.

A. W. Moloney (1993), "Social Marketing for Public Health" in: Health Affairs, Vol. 12, No. 2, 104-119. J. F. Tinkham (2013), "Humorous Threat Persuasion in Advertising: The Effects of Humor, Threat Intensity, and Issue Involvement" in: Journal of Advertising, Vol. 42, No. 1, 3041. Color in Print Advertising: Effects on Implicit and Explicit Memory and Priming Antigone G. Kyrousi George G. Panigyrakis 1 Introduction The notion that color, as a creative element, should affect consumer responses to advertising often seems a self-evident proposition to academicians and advertising practitioners alike.

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