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Advertising and Public Relations (Ferguson Career Launcher) by Stan Tymorek

By Stan Tymorek

Advertisements and Public family offers the behind-the-scenes details readers have to release a winning profession in those fields, together with an outline of the present nation of the undefined, a breakdown of key jobs inside of ads and public kin, quickly proof, and suggestions for potent communications and networking. Readers becomes accustomed to the bits and bobs of this undefined, together with its key courses, websites, faculties, and coaching courses.

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On “advertising receptivity” among the “My Media Generation”—13- to 25-year-olds around the world. indd 32 5/21/10 4:02:44 PM State of the Industry 33 Everyone Knows K Can’t Do Better than Cannes C The advertising industry has never lacked for awards T re recognizing outstanding work; but the most prestigious and coveted awards are handed out at the Cannes Lions International Advertising Festival, which takes place every year in mid-June on the French Riviera, the same site where the annual film festival is held.

Interactive advertising allows companies to target the people most interested in their brand, based on interests, demographics, behavior, and psychographics, according to the Interactive Advertising’s Bureau’s (IAB) “Interactive Advertising. net). The main benefit is that companies can direct ad dollars toward reaching the people most likely to buy their products. Another advantage that the IAB points out is that interactive media fi nally allows ad results to measured: “You can accurately and reliably track customer actions and response to your advertising messaging—and then react to customer actions in real-time, something that’s not possible with other media.

Russell also updates Levitt’s description of the world market as a “small and homogenous place” to take into account the ideas of a contemporary professor from the Harvard Business School, Pankaj Ghemewat. Professor Ghemewat has said that global marketers must evaluate the “dimensions of distance” that are still in place in our shrinking world. They are four types of distance: cultural, political, geographic, and economic. ” He also cites a 2005 study undertaken by Omnicom and Yahoo! on “advertising receptivity” among the “My Media Generation”—13- to 25-year-olds around the world.

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