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Advertising Food in Europe: A Comparative Law Analysis by Aude Mahy

By Aude Mahy

A good number of meals legislation concerns are dealt with in a different way by means of a few of the nationwide jurisdictions inside and outdoors of the ecu Union. This edited quantity offers some of the nationwide techniques on how foodstuffs should be effectively advertised around the ecu financial region. Following a comparable framework, skilled meals legal professionals offer useful strategies and convenient perception at the thorniest and the most important nationwide facets of nutrition ads inside their nation. The publication is for that reason conceived as a pragmatic handbook, each one bankruptcy overlaying one particular kingdom.

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AT Besides the rules for broadcasting services the Austrian advertising and marketing communication industry drew up diverse self-regulating standards for responsible advertising. 11 These self-regulating standards basically repeat the principles of the mandatory regulations. Furthermore, advertising of beer shall not depict beer consumption in dangerous situations or link beer consumption to operating machines, violent behaviour or to pregnancy.  With respect to certain sections of the population: Minors Advertising to minors who are under 18 years old underlies various restrictions with regard to the medium used as well as the content.

11 These self-regulating standards basically repeat the principles of the mandatory regulations. Furthermore, advertising of beer shall not depict beer consumption in dangerous situations or link beer consumption to operating machines, violent behaviour or to pregnancy.  With respect to certain sections of the population: Minors Advertising to minors who are under 18 years old underlies various restrictions with regard to the medium used as well as the content. g. pdf> (last accessed on 17 February 2014).

The national chapters will also point out the existence of any main national self-disciplinary codes put in place by the industry and how they are interpreted by the self-regulatory bodies, as these codes may have a considerable impact on operators’ behaviour.  Is there any specific national restriction or prohibition (mandatory legislation and code of conduct)? Aside from the general food rules, the legislative national arsenal may contain specific advertising restrictions. e. legislation concerning all foodstuffs and not certain foodstuffs in particular.

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